Política de privacidad

Privacy Policy

Last updated: September 14, 2026

Dr.Ancient (“we”, “us”, “our”) operates the Dr.Ancient website and online store at drancient.com and provides related products and services.

For the purposes of applicable data protection laws, including the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018 and, where applicable, the EU General Data Protection Regulation (“EU GDPR”), the data controller responsible for your personal data is:

Anchor Capital & Partners Ltd
838 Wickham Road
Croydon, CR0 8ED
United Kingdom

Email: info@drancient.com

We use Shopify to operate our online store and use a number of third-party services to process orders, payments, communications, analytics, advertising and customer support.

1. Personal Information We Collect

We may collect different types of personal information depending on how you interact with our website and services.

Information you provide directly

This may include:

  • Name

  • Billing and shipping address

  • Email address

  • Telephone number, where provided or required for delivery

  • Account login information

  • Order and purchase information

  • Information you provide when contacting customer support

  • Reviews, feedback or other information you voluntarily submit

  • Marketing preferences and communication preferences

Information collected automatically

When you visit or use our website, certain information may be collected automatically, including:

  • IP address

  • Browser type and device information

  • Operating system

  • Approximate location derived from technical information

  • Website pages visited

  • Referring website

  • Interaction with our website

  • Date and time of visits

  • Cookie and similar technology information

  • Advertising and analytics identifiers, where permitted by law and with the required consent

Information relating to customer accounts

If you create an account with us, we may process information associated with your account, including your name, email address, login credentials, saved addresses, order history and account preferences.

2. How We Collect Personal Information

We may collect personal information:

  • Directly from you when you place an order, create an account, contact us or otherwise interact with us;

  • Automatically when you use our website, subject to applicable cookie and consent requirements;

  • Through Shopify and other service providers that operate parts of our online store;

  • Through payment and transaction services;

  • Through advertising, analytics and marketing platforms where applicable and permitted by law.

3. How We Use Your Personal Information

We use personal information for the following purposes.

To process and fulfil orders

We use your information to:

  • Process and confirm purchases;

  • Process payments through the relevant payment service providers;

  • Prepare and dispatch orders;

  • Deliver products to the address you provide;

  • Handle returns, refunds and exchanges;

  • Provide order and delivery updates;

  • Maintain transaction records.

Lawful basis: Performance of a contract with you and, where applicable, compliance with legal obligations.

To provide customer service

We use your information to respond to enquiries, provide customer support, investigate complaints and communicate with you regarding your orders or account.

Lawful basis: Performance of a contract, legitimate interests in providing customer service, and where applicable compliance with legal obligations.

To operate customer accounts

Where customer accounts are enabled, we process account information so that you can create, maintain and use your account, view order history and manage relevant account information.

Lawful basis: Performance of a contract and legitimate interests in operating our online store.

To operate and improve our website

We may use information about how visitors interact with our website to maintain, troubleshoot, analyse and improve the performance, functionality and security of our website.

Lawful basis: Legitimate interests and, where required, consent.

To understand website usage and measure performance

We may use analytics services, including Google Analytics, to understand how visitors use our website, measure website performance and improve our services.

Where required by applicable law, analytics technologies will only be used after obtaining the appropriate consent.

Lawful basis: Consent where required; otherwise legitimate interests where permitted by applicable law.

Advertising and marketing

We may use advertising and marketing technologies, including:

  • Google Ads

  • Meta advertising technologies and Meta Pixel

  • TikTok Pixel

  • Shopify's marketing and advertising functionality

  • Shopify Email

  • Klaviyo

These technologies may be used to communicate with customers, measure advertising performance, understand interactions with our website and, where permitted, provide relevant advertising.

Where consent is required, we will obtain consent before using non-essential advertising or tracking technologies.

You may withdraw consent or object to direct marketing at any time. You can unsubscribe from marketing emails by using the unsubscribe link included in the relevant communication or by contacting us.

Lawful basis: Consent where required; otherwise legitimate interests where permitted by applicable law. Contractual or legal bases may apply to certain transactional communications.

We do not make decisions about you based solely on automated processing that produce legal or similarly significant effects.

4. Cookies and Similar Technologies

We use cookies, pixels and similar technologies to operate our website, remember preferences, maintain security, understand website usage and, where permitted, support analytics and advertising.

Some cookies are necessary for the operation of the website and cannot be disabled through our consent tools.

Non-essential analytics, advertising and similar technologies may require your consent depending on your location and applicable law.

Our website may use technologies provided by Shopify, Google, Meta, TikTok, Klaviyo and other service providers.

You can manage your cookie preferences through the cookie consent tools available on our website.

Please note that disabling certain cookies may affect the functionality of the website.

5. Who We Share Personal Information With

We may share personal information with service providers and other organisations where necessary to operate our business and provide our services.

These may include:

Shopify

Our online store is powered by Shopify. Shopify provides ecommerce infrastructure and related services, including hosting, checkout, customer account functionality, security and other store functionality.

Shopify may process customer personal information on our behalf in accordance with its applicable privacy terms and data processing arrangements.

You can read Shopify's Consumer Privacy Policy through Shopify's website.

Fulfilment and delivery providers

We use fulfilment and logistics providers to process and deliver orders.

For Shopify orders, we may provide relevant customer and order information to Amazon and its fulfilment services, including Amazon Multi-Channel Fulfillment (MCF), where necessary to fulfil, deliver or process returns for an order.

Amazon acts as a fulfilment and logistics service provider for these orders. The seller of the products remains Anchor Capital & Partners Ltd.

Information shared may include your name, shipping address, contact details where required for delivery, order details and information necessary to process delivery or returns.

Payment service providers

Payment information is processed through the payment methods and payment service providers made available through our online store.

Payment providers may collect and process payment information in accordance with their own privacy policies and applicable legal requirements.

We do not intend to store full payment card numbers ourselves unless this is specifically required and supported by the relevant payment service.

Analytics and advertising providers

Depending on your consent and applicable law, we may share or permit access to relevant information through services such as:

  • Google Analytics

  • Google Ads

  • Meta

  • TikTok

  • Klaviyo

  • Shopify

These services may process information such as device information, website interactions, identifiers and advertising or analytics data.

Professional and business service providers

We may share information with service providers that assist us with areas such as:

  • IT and website services;

  • Customer support;

  • Accounting and financial administration;

  • Fraud prevention and security;

  • Legal and professional advice;

  • Compliance and regulatory requirements.

We only share information that is reasonably necessary for the relevant purpose.

6. Legal and Regulatory Requirements

We may process or disclose personal information where necessary to:

  • Comply with applicable laws and regulations;

  • Respond to lawful requests from public authorities;

  • Establish, exercise or defend legal claims;

  • Detect, prevent or investigate fraud, security incidents or other unlawful activity;

  • Protect our rights, property and the security of our customers, employees and services.

Lawful basis: Compliance with a legal obligation and/or our legitimate interests in protecting our business, customers and services.

7. International Transfers

Some of the service providers we use may process personal information outside the United Kingdom or European Economic Area.

Where applicable data protection law requires safeguards for an international transfer, we will use an appropriate transfer mechanism, such as an adequacy decision or appropriate contractual safeguards, as required by applicable law.

These safeguards may include the UK International Data Transfer Agreement, UK Addendum to the EU Standard Contractual Clauses, or EU Standard Contractual Clauses, where applicable.

You may contact us at info@drancient.com if you would like further information about applicable safeguards for international transfers.

8. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our services, maintain business and transaction records, comply with legal and accounting obligations, resolve disputes and enforce our agreements.

Different categories of information may be retained for different periods.

For example:

  • Order and transaction information may be retained for as long as necessary to fulfil the transaction and comply with tax, accounting and legal obligations.

  • Customer account information may generally be retained while your account remains active and for a reasonable period afterwards where necessary for legal, security or record-keeping purposes.

  • Customer service communications may be retained for as long as reasonably necessary to handle the enquiry, resolve disputes and maintain appropriate records.

  • Marketing preferences and suppression records may be retained where necessary to respect your choices and prevent unwanted marketing.

  • Analytics and cookie information is retained according to the relevant service provider's settings and our cookie configuration.

When personal information is no longer required, we will delete it, anonymise it or securely dispose of it where reasonably practicable.

9. Your Data Protection Rights

Depending on your location and the applicable law, you may have rights including:

  • The right to request access to your personal information;

  • The right to request correction of inaccurate or incomplete information;

  • The right to request deletion of your personal information;

  • The right to request restriction of processing;

  • The right to object to certain processing, including direct marketing;

  • The right to data portability where applicable;

  • The right to withdraw consent where processing is based on consent.

You can withdraw consent at any time where we rely on consent as our lawful basis. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

Some rights are subject to legal exceptions and limitations.

To exercise your rights, contact:

info@drancient.com

We may need to verify your identity before completing certain requests.

10. Direct Marketing

If you have subscribed to receive marketing communications, we may send you information about products, offers, promotions and other Dr.Ancient updates in accordance with applicable marketing laws.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the relevant communication or by contacting us.

We will not continue sending direct marketing where you have validly opted out, except where we are permitted to retain limited information necessary to ensure that your opt-out is respected.

11. Children's Privacy

Our website and services are not directed specifically at children.

We do not knowingly collect personal information from children where prohibited by applicable law.

If you believe that a child has provided personal information to us without appropriate consent, please contact us at info@drancient.com so that we can investigate and take appropriate action.

12. Data Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

13. Third-Party Websites

Our website may contain links to websites, applications or services operated by third parties.

We are not responsible for the privacy practices of third-party websites or services that we do not control.

We recommend reviewing the privacy policy of any third-party service before providing personal information.

14. Data Protection Complaints

If you have a concern about how we process your personal information, please contact us first at:

info@drancient.com

You also have the right to lodge a complaint with the relevant data protection supervisory authority.

For individuals in the United Kingdom, the relevant supervisory authority is the Information Commissioner's Office (ICO).

Individuals in the European Economic Area may also complain to the data protection supervisory authority in the EU Member State where they live, work or where they believe an infringement occurred.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or business practices.

When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically.

16. Contact Us

If you have any questions about this Privacy Policy or how we process personal information, please contact us:

Anchor Capital & Partners Ltd
838 Wickham Road
Croydon, CR0 8ED
United Kingdom

Email: info@drancient.com